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Why We’re Moving Our Blogs to Medium
At my two companies, Your Business Your Brand Creatively and Detroit Ink Publishing, writing and publishing blog posts has been a primary element of our marketing efforts. I started my first company, Writing It Right For You, a copywriting and editing business, in July 2008, and I’ve been blogging for my companies ever since. Just as things have evolved and changed over the more than eleven years that I’ve been a freelance business owner, I have decided that it is now time to change my blogging platform. I’m changing all of my blogging efforts to a new platform: Medium.
What is Medium?
Medium for Readers: Medium is an online publishing platform for writers of all kinds, including bloggers. Medium was found in 2012 by Evan Williams, the founder of Blogger and Twitter. Williams envisioned a writing platform that would allow the publishing of documents longer than the (then) 140-character limitations of Twitter. Medium is designed to be a publishing platform where people can read all kinds of stories on any of the topics that matter most to them and then share those ideas with the world. Readers on Medium can read stories from thousands of authors, and interact with them by clapping on their articles, leaving meaningful responses, and highlighting their favorite passages.
